Haamonii Smooth | World’s smoothest shochuWorld’s smoothest shochu

International Review of Spirits Award: Gold Medal - “…A very pleasant mixing shochu for juicy cocktails or on its own.”

We’re honored that Haamonii Smooth shochu (soju) been awarded an international gold medal for taste by the same judges that voted Grey Goose world’s best vodka the Beverage Testing Institute (BTI)!

Here are the tasting notes from [...]

“…Haamonii Smooth and Haamonii Smooth lemon. These were the favorites among two Food and Wine staff tasters who found both to be light and smooth, with a hint of sweetness.”

As you can imagine, we were very excited about the article that was printed in the San Francisco Chronicle last Friday, 10/17. Of course, we were [...]

ARTICLE: Shochu’s growing appeal has its early proponents in high spirits
EXCERPTS:
“Shochu hasn’t yet followed tequila and cachaca into the mainstream of American spirits, but proponents say it’s just a matter of time until the eminently mixable Japanese liquor makes the jump from ethnic obscurity to bar staple. It has a lot going for it–boutique image, [...]

Talk about increasing popularity. Soju (shochu) is now going to be a new word within Merriam-Websters dictionary!

It’s amazing how fast shochu (soju) is growing in popularity in the U.S.
Most recently, Chicago has been the focus of attention with a brand new pan-asian restaurant actually named Shochu!
Here is a recent article from Stacy Warden. Stacy writes:
When Japan tired of sake, it turned to another indigenous liquor: shochu. This Japanese vodka-like liquor, [...]

It’s little known, but shochu (soju) is one of the most popular distilled spirits in the world.
In fact, it is so popular that shochu has recently surpassed sake consumption in Japan for the first time in history!
Across Asia there is some form of the white spirit. In Korea, there is soju, in Japan there is [...]