Beginning on Monday, September 13th and continuing every evening through Friday, September 17th, different aspects of Japanese and Asian film, anime, fashion design, music and other forms of pop culture will be celebrated in a series of unique screenings, interactive discussions, multimedia presentations and live performances.

We will be sharing low calorie Haamonii Shochu cocktails at VIP tastings prior to each of the festivities on Monday, Wednesday, Thursday, and Friday evenings. The main event will be the J-Pop Summit Festival held from 11-6pm on Saturday followed by the exclusive VIP After-Party hosted by us from 7-9pm that evening.

For more information on how to participate in the festivities during the week, please visit the following link:

http://www.newpeopleworld.com/festival/festival-schedule/

Remember to visit our booth at the J-Pop Summit Festival.  We’ll be handing out more information about low calorie Haamonii Shochu and a limited number of passes to the exclusive VIP After-Party.  To gain access now to this exclusive VIP After-Party and future Haamonii events, please register to be on the Haamonii VIP List using the entry fields on the upper right hand corner of this page. Come early – limited number of entries allowed! Tickets will not be sold to the general public.

Please come and share Haamonii with us.  We hope to see you there!

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I did Team Haamonii proud at my last outing in Malaysia, taking my first top 5 finish at an official Ironman event! My race report is here on my teamTBB blog.

The awards banquet was the first time I got called up on stage in the professional category, and my table celebrated with…what else? A bottle of Haamonii Shochu

Harmony was shared with athletes from Japan, Germany, Austria, Slovakia, the UK and Malaysia. It certainly made the awards ceremony more enjoyable than usual!

This weekend I’m competing at the Ironman China event in Haikou, on Hainan Island in China. It is my 3rd consecutive year racing here, but the first time I am getting a crazy amount of media attention as their only professional athlete of Chinese descent. Contrast this with a year ago, when nobody even looked at me twice! The race is tomorrow and the past couple days have been booked with TV and magazine interviews, sponsor appearances, and the press conference. Check out my teamTBB blog for the scoop on how crazy the experience of being famous is!!

The race begins 7am on Sunday, China time–or 3pm Saturday, San Francisco time. You can track my progress online at www.ironman.com…I am bib #26 this time.

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I’ll be racing as Bib #31 in the women’s pro field at Ironman Malaysia, and you can track me online at www.ironman.com starting at 7:30am on Saturday, Malaysian time–which is the same as 3:30pm on Friday, California time if you are living closer to Haamonii’s headquarters in San Francisco!

I’m looking forward to a hard, smart day of racing. It’s gonna be a hot one, with the weather from one website forecasting a high of 93F but “feels like” 120F with the humidity!! I’ve been training in Thailand for the past 3 weeks and it actually doesn’t feel as hot as Thailand here, so we’ll see!

It’s gonna be an epic day for sure and the Haamonii will be extra special at the finish line

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My name is Jocelyn Wong and I am very happy and honored to become the newest member of the Haamonii team and family. As James mentioned, I am a professional triathlete specializing in the Ironman distance: 2.4 miles of swimming, 112 miles of bicycling, and 26.2 miles of running. 2010 will be my sophomore season as I just turned pro last year, and on the tri circuit I’m better known as my pro alter-ego name, “The Wongstar”!

Racing in Cozumel, Mexico

Now a lot of people are curious, and not sure it makes sense that a shochu company would partner up with an endurance triathlete. Aren’t we athletes supposed to be super healthy and anal like that? Well, yes I suppose I would consider myself to be super healthy, but we athletes also like to enjoy ourselves too. Triathletes are definitely of the mindset “train hard, race hard, and party hard!” Some of the best parties I’ve ever been to are post-race parties following a hard day of racing!

I tasted Haamonii for the first time at the grand opening of New People and was very impressed with how smooth it was. As I’ve learned more about Haamonii Shochu, I also realized that it is indeed a very healthy alternative to other alcoholic beverages.

How can you beat 35 calories per 2-ounce shot versus 120 calories for vodka?! And because Haamonii is so smooth, it’s doesn’t cause hangovers or headaches, so I can still get my training in the next morning! (I’ve proudly tested this theory out myself.) Another health benefit is that shochu has been shown to activate enzymes that help dissolve blood clots–similar to red wine.

I’ll be training and racing all around the globe again this year and looking forward to sharing Haamonii with new and old friends everywhere! I will have some Haamonii with me at all my events to celebrate post-race, beginning with Ironman Malaysia this Saturday, February 27th.

I’m currently in Thailand for a 2-month training camp, but before I left, we made sure to celebrate my send-off with Haamonii at the WISH Bar & Lounge in San Francisco–one of the many places you can order Haamonii cocktails.

corsets go great with ties!

The photos above are from the “Tie Good-Bye.” Since I was heading off to “Tie-Land” and I rather enjoy bad puns, I made my friends wear ties for good luck.

The complete photo album of everyone in their silly ties can be found on the Wongstar Facebook Fan Page.

Haamonii Shochu–coming to a post-race after party near you!

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We hope everyone enjoyed the Asian inspired cocktails created by “Top Notch” beverage consulting’s Steve Livigni and Daniel Nelson at Umami Burger on December 3, 2009. Umami Burger and Haamonii Shochu (soju) – a match made in heaven!

See all the pics here on our Haamonii Smooth Flickr photostream!

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You are invited!
This Friday, November 20th from 6pm-8pm at NEW PEOPLE, come join us for the grand opening celebration of our newest exhibition TOKYO CREATORS MARKET at the SUPERFROG Gallery and our new store TOKYO CREATORS GARDEN. At the same time, we will be hosting an all-floor vertical art fair in collaboration with Bazaar Bizarre SF.  NEW PEOPLE will be opening all floors to our invited guests to enjoy the kick-off of our Holiday Season!

Please RSVP on the New People site:
http://www.newpeopleworld.com/visit/rsvp_creators/

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Complimentary Haamonii (harmony) Shochu Tasting at Modern Mouse, Alameda Towne Centre.

Alameda, CA: Haamonii’s First Complimentary Tasting in the East Bay!

Come eat, shop, and drink at the Alameda Towne Centre to celebrate the opening of one of its newest shops, Modern Mouse. Find the perfect gift for yourself or that special someone at this boutique full of urban and mostly handmade goods.

We’ll be there to pour you complimentary gold medal winning Haamonii Shochu (soju) a Japanese distilled spirit like vodka but less calories and smoother.

It’s our way of giving back following our tradition and philosophy to ‘Pour for others and not self”. Haamonii (harmony) Shochu is made to be shared so please do invite your friends.

GUEST LIST IS LIMITED. PLEASE RSVP EARLY.

Times are tough. Find Haamonii in sharing.

James Key Lim
Founder
Haamonii Smooth Shochu
http://www.haamoniismooth.com

AWARDS:
- Gold medal from same judges that voted Grey Goose #1
- San Francisco Chronicle staff favorite for shochu.
- Selected as a Health Magazine favorite for lighter cocktails.
- Awarded ‘91 points’ by James Beard Award winner Anthony Dias Blue.
- Recommended by Sante Magazine – the magazine for restaurant professionals
- 7x medalist for taste

LEARN:
- Haamonii means harmony in Japanese
- Shochu is an ancient Japanese distilled spirit like vodka
but less calories
- It is one of the most popular spirits in the world and has exceeded sake consumption for the first time in history in Japan
- Haamonii can be sipped on rocks straight with a splash of
fresh juice, soda, tea or an alternative to vodka
in your favorite cocktails
- Our tradition is to ‘Pour for others, and not self’;
an ancient drinking tradition to ensure that you never drink alone

BECOME A FACEBOOK FAN:
- Become a fan – http://www.facebook.com/haamonii

TWITTER:
- http://twitter.com/haamoniismooth

BECOME A HAAMONII VIP:
- Sign up to become a Haamonii VIP at http://www.haamoniismooth.com for future invitations to special events

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Enjoy some Haamonii while you check out Timothy Karpinski’s ‘My Heart Never Sleeps’ this Friday at Thinkspace!

For more information please click here.

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Complimentary Haamonii (harmony) Shochu Tasting at 5A5 Steak Lounge

SF: Complimentary Haamonii (harmony) Shochu Tasting

Times are tough. Find Haamonii in sharing.

Join us for a small, casual gathering as we pour complimentary gold medal winning Haamonii Shochu (soju) a Japanese distilled spirit like vodka but less calories and smoother.

It’s our way of giving back following our tradition and philosophy to ‘Pour for others and not self”. Haamonii (harmony) Shochu is made to be shared so please do invite your friends.

GUEST LIST IS LIMITED. PLEASE RSVP EARLY.

James Key Lim
Founder
Haamonii Smooth Shochu
http://www.haamoniismooth.com

AWARDS:
- Gold medal from same judges that voted Grey Goose #1
- San Francisco Chronicle staff favorite for shochu.
- Selected as a Health Magazine favorite for lighter cocktails.
- Awarded ‘91 points’ by James Beard Award winner Anthony Dias Blue.
- Recommended by Sante Magazine – the magazine for restaurant professionals
- 7x medalist for taste

LEARN:
- Haamonii means harmony in Japanese
- Shochu is an ancient Japanese distilled spirit like vodka
but less calories
- It is one of the most popular spirits in the world and has exceeded sake consumption for the first time in history in Japan
- Haamonii can be sipped on rocks straight with a splash of
fresh juice, soda, tea or an alternative to vodka
in your favorite cocktails
- Our tradition is to ‘Pour for others, and not self’;
an ancient drinking tradition to ensure that you never drink alone

BECOME A FACEBOOK FAN:
- Become a fan – http://www.facebook.com/haamonii

TWITTER:
- http://twitter.com/haamoniismooth

BECOME A HAAMONII VIP:
- Sign up to become a Haamonii VIP at http://www.haamoniismooth.com for future invitations to special events

ShareThis